Apple’s latest App Store price changes will affect app and one-time In-App Purchase pricing in four storefronts from 14 September 2026. The update follows new taxes in Morocco and the Republic of the Congo, a higher digital sales tax in Tanzania, and Apple’s regular foreign-exchange adjustments.
For most iPhone and iPad users, there is nothing to configure. However, customers in the affected countries may notice different prices, while developers should review App Store Connect before the new pricing takes effect. Here is what is changing, what is staying the same, and what developers need to check.
What are the latest App Store price changes?
In an official Apple Developer notice published on 27 August 2026, Apple announced tax and pricing adjustments for apps, In-App Purchases and subscriptions.
Apple says the App Store supports 43 currencies across 175 storefronts. It periodically adjusts prices or developer proceeds when tax rules or foreign-exchange rates change, using publicly available exchange-rate information from established financial sources.
There are two parts to this update:
- Developer proceeds changed from 27 August in Morocco, the Republic of the Congo and Tanzania.
- Customer-facing app and In-App Purchase prices may change from 14 September in Israel, Indonesia, Morocco and the Republic of the Congo.
Tax changes affecting developer proceeds
As of 27 August, Apple has modified proceeds from eligible app and In-App Purchase sales to account for these tax changes:
- Morocco: introduction of 20% value-added tax (VAT).
- Republic of the Congo: introduction of 18% VAT.
- Tanzania: the digital sales tax rate rises from 2% to 3%.
Apple will also update Exhibit B of the Paid Applications Agreement to state that it collects and remits applicable taxes in Morocco and the Republic of the Congo. In practical terms, eligible developers selling in these markets could see a change in net proceeds even before storefront prices are updated.
Which App Store prices change on 14 September?
From 14 September 2026, Apple will update prices for paid apps and one-time In-App Purchases in Israel, Indonesia, Morocco and the Republic of the Congo. This applies when the developer uses Apple’s automated equalised pricing and has not selected the affected country as the base storefront.
If one of those countries is the app’s base storefront, the price in that storefront will not change automatically. Instead, Apple may update prices elsewhere to keep them aligned with the developer’s selected base price.
The update is especially relevant to developers who rely on Apple’s global price equalisation rather than setting every storefront price manually.
What will not change?
Apple has listed several important exceptions:
- Auto-renewable subscription prices will not change as part of this update.
- Prices will not change in storefronts where the developer manually manages prices.
- Affected base-storefront prices remain unchanged when that storefront was selected as the base for the app or In-App Purchase.
That means a subscription such as a monthly premium plan is treated differently from a paid download or a one-off feature unlock.
Why this matters for app users
Users in the affected storefronts may see a paid app or one-time purchase move to a different local price tier after 14 September. The exact change can vary because Apple’s system considers both local taxes and currency equalisation.
Users do not need to update iOS, change their Apple Account region or take any other action. The new price should simply appear in the App Store. Always review the displayed amount before confirming a purchase.
Australian App Store prices are not named in this particular update. Australians may still be affected indirectly if a developer changes prices manually across several markets, but Apple has not announced an automatic Australian storefront adjustment in this notice.
What developers should do now
Developers should open the Pricing and Availability section for their apps in App Store Connect. Apple says this area has been updated to show upcoming changes, making it possible to review the adjusted prices before they take effect.
- Check which storefront is set as the base country or region.
- Review upcoming prices for Israel, Indonesia, Morocco and the Republic of the Congo.
- Confirm whether any In-App Purchases use manual storefront pricing.
- Compare expected proceeds after the new tax treatment.
- Check customer messaging if a visible price changes significantly.
Apple provides a guide to editing an app’s base country or region. Developers can change app, In-App Purchase and subscription prices at any time, but should consider tax, exchange-rate and customer-expectation effects before overriding automated pricing.
How this fits Apple’s wider App Store changes
This pricing notice is separate from Apple’s recent policy changes for alternative app distribution and payments in the European Union. Developers following those changes can also read our guide to the Apple Developer Agreement changes and our explanation of the EU App Store fee changes.
The new announcement is primarily a routine tax and currency update. It does not introduce a new global commission rate, nor does it change the listed prices of auto-renewable subscriptions.
Should users or developers take action?
Users: no immediate action is required. If you are in an affected storefront, check the displayed amount before buying a paid app or one-time In-App Purchase after 14 September.
Developers: review the upcoming price table in App Store Connect now. This is particularly important if Morocco, the Republic of the Congo, Israel or Indonesia contributes meaningful sales, or if margins are sensitive to tax and currency movements.
Final thoughts
Apple’s August 2026 App Store price changes are targeted rather than global. New tax treatment affects developer proceeds in three countries, while automated prices may change in four storefronts from 14 September. The clearest next step for developers is to review App Store Connect; users can simply confirm the local price when purchasing.
FAQs
When do the new App Store prices take effect?
Apple says the storefront price updates begin on 14 September 2026. Developer proceeds reflecting the listed tax changes were modified from 27 August.
Which countries are included in the price update?
Automated app and one-time In-App Purchase prices may change in Israel, Indonesia, Morocco and the Republic of the Congo.
Will auto-renewable subscription prices change?
No. Apple specifically says auto-renewable subscription prices will not change as part of this adjustment.
Are Australian App Store prices changing?
Australia is not listed for an automatic storefront adjustment in Apple’s 27 August notice.
Can developers prevent an automatic price change?
Developers can manually manage storefront prices or review their base storefront, but they should assess taxes, proceeds and currency equalisation before making changes.
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