The Apple TV price increase has lifted the streaming service’s monthly US price from US$12.99 to US$14.99. The change took effect for new subscribers on 28 August 2026, while existing subscribers should receive notice before the higher amount reaches their next renewal.
The rise is not global. Apple’s Australian pricing pages still list Apple TV at A$15.99 per month, so Australian subscribers are not part of this latest round of increases at the time of writing. Here is what changed, how Apple One is affected and what subscribers should check before their next bill.
What changed with the Apple TV price increase?
Apple TV now costs US$14.99 per month in the United States, an increase of US$2. MacRumors reports that the same round of changes also applies in Brazil, Chile and Mexico. New subscribers pay the updated rate immediately; existing subscribers are expected to receive an email roughly a month before the new charge applies.
Apple’s official US Apple TV page confirms the US$14.99 monthly price after a seven-day free trial. The service originally launched at US$4.99 per month in 2019, so this is another reminder that streaming budgets can change even when a plan’s features remain familiar.
How Apple One pricing is affected
The US Apple One Individual plan has also increased, moving from US$19.95 to US$21.95 per month. This bundle includes Apple TV, Apple Music, Apple Arcade and 50GB of iCloud+ storage.
Apple One Family and Premier did not rise in this specific change. However, those plans had already been adjusted alongside an earlier Apple Music price change. Apple’s US Apple One comparison page lists the current bundle prices and is the best place to compare the services you actually use.
What Australian Apple users pay
For Australia, Apple’s official Apple One page currently shows Apple TV at A$15.99 per month. It lists Apple One Individual at A$24.95, Family at A$34.95 and Premier at A$49.95 per month. Those figures indicate that the 28 August Apple TV subscription price change is limited to selected markets rather than being an Australian increase.
Pricing can change by country and taxes can differ, so check the subscription screen tied to your own Apple Account instead of converting the US price. You can also review Apple’s Australian Apple One page for the latest local figures.
Why this matters for subscribers
A US$2 monthly rise equals US$24 over a full year. That may not sound dramatic on its own, but the total becomes more noticeable when combined with music, cloud storage, games and several other video services.
The useful comparison is not simply Apple TV versus its old price. Ask whether you regularly watch its originals, whether family sharing reduces the effective cost, and whether an Apple One bundle replaces subscriptions you would otherwise buy separately.
- Keep the standalone plan if Apple TV is the only Apple subscription you use.
- Compare Apple One if you already pay for Apple Music, iCloud+ or Apple Arcade.
- Cancel between shows if your viewing is occasional and you do not need continuous access.
- Check promotional access when buying an eligible Apple device, while reading the redemption deadline and eligibility terms.
Apple Arcade users may also want our guide to new Apple Arcade games arriving in September before deciding whether a wider Apple One bundle offers enough value.
How to check or cancel your Apple TV subscription
On iPhone or iPad
- Open Settings and tap your name.
- Tap Subscriptions.
- Select Apple TV or Apple One.
- Review the renewal date and price, then choose a different option or cancel if needed.
Before making a change
Confirm which family members use the plan and whether cancelling a bundle would remove shared iCloud+ storage or other services. If you switch away from Apple One, make sure your separate iCloud storage tier is large enough for existing photos, backups and files.
Should you keep Apple TV after the price rise?
For frequent viewers in an affected country, the decision comes down to the current programme lineup and how many people share the subscription. The seven-day trial remains useful for new subscribers, but it is worth setting a reminder before renewal if you only want to watch one series.
Australian users do not need to act because of this US-led change alone. Still, it is sensible to check the displayed renewal price in Subscriptions, especially if your account belongs to another storefront or you recently moved countries.
Final thoughts
The latest Apple TV price increase takes the US monthly cost to US$14.99 and raises Apple One Individual to US$21.95. Australia’s published rate remains A$15.99 for Apple TV. Review the official price shown for your region, compare bundles based on services you genuinely use and avoid paying year-round for a service you watch only occasionally.
FAQs
What is the new Apple TV price in the US?
Apple TV costs US$14.99 per month for new US subscribers after the free trial. Existing subscribers should be notified before the increase reaches their renewal.
Did Apple TV become more expensive in Australia?
Not in this round of changes. Apple’s Australian pricing currently lists Apple TV at A$15.99 per month.
Did Apple One also increase?
Apple One Individual in the US rose to US$21.95 per month. Family and Premier were not changed as part of this particular Apple TV increase.
Can I share Apple TV with my family?
Yes. Apple says an Apple TV subscription can be shared with up to five other family members through Family Sharing.
Where can I check my renewal price?
On an iPhone or iPad, go to Settings, tap your name and open Subscriptions. Select Apple TV or Apple One to see the price and next renewal date for your account.
Sources: Apple US, Apple Australia, MacRumors and The Verge. Prices checked 30 August 2026 and may change.
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